Scientists Study Why You Can't Get It Out Of Your Head

  
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"An earworm is the experience of an inability to dislodge a song and prevent it from repeating itself in one’s head.”

Oh, thaaat.

In the last five years, earworms have become the subject of peer-reviewed scientific studies. In 2006, Steven Brown of Simon Fraser University even studied his own earworms and observed in the Journal of Consciousness Studies that they could be used as a basis for understanding how conscious experience can be split into multiple parallel streams. In 2008, moreover, Finnish researchers published a study that used the Interrnet to survey age, gender, personality and musical and linguistic competence of 12,420 countrymen who experienced the endless loops in their heads. Read the rest at Scientific American.